"But then in 2016, everyone is using dating apps and everyone is sending their spit in the mail. "I had the idea at 18 - almost 10 years ago - and, at that time, 23AndMe was shut down because the FDA wasn't comfortable with it," Barreto says. At the time, online dating mostly consisted of eHarmony and sending your DNA through the mail to anyone just wasn't done. Brittany Barreto was years ahead of the marketplace when she had her idea for a DNA-based dating app, now called Pheramor.
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